Email Marketing in 2025: Why Flodesk is Leading the Pack

Don’t miss out on the tools inside Flodesk that most creators overlook.

Author

Ark
September 14, 2025

Unlocking Flodesk’s Hidden Gems: 5 Must-Use Features for Smarter Email Marketing in 2025

In the fast-paced world of digital marketing, email remains a powerhouse for connecting with your audience—personal, direct, and free from algorithmic whims. If you’re a purpose-driven entrepreneur looking to build meaningful relationships without the burnout of social media overload, Flodesk (often affectionately misspelled as “Flowesk” in casual chatter) stands out as a beautifully designed, user-friendly platform. Founded in 2018 by women entrepreneurs, Flodesk has evolved into a go-to tool for creators who prioritize aesthetics alongside functionality.

Drawing from insights shared by experts like Becca from Rebecca Creative—a web designer and marketing strategist who’s been using Flodesk for over six years—this article dives into five underutilized features that can transform your email strategy. Becca’s tutorials and real-world applications highlight how these tools help segment audiences, enhance branding, and automate without complexity. Whether you’re just starting or scaling, these features make Flodesk a smart investment. Pro tip: New users can snag 50% off the first year plus a 14-day free trial via my link: https://flodesk.com/c/ARK123

1. Custom Preferences Pages: Segment Without the Spam Complaints

Gone are the days of blanket emails that annoy subscribers and tank engagement. Flodesk’s preferences page feature lets you create tailored opt-in options, ensuring your audience only receives content they’re excited about. This is a game-changer for segmentation, reducing unsubscribes and boosting relevance.

To set it up: Head to your account icon > Opt-in Settings > Preferences Page. Here, you can customize options like “Website Design Tips,” “Product Launches,” or “Blog Updates Only.” For instance, if you offer services in multiple niches (e.g., two website platforms), let subscribers choose one. When sending a campaign, use segments to exclude uninterested groups—simply tag “Blog Only” and exclude it from launch emails.

Becca loves linking this page directly in her bio or Instagram stories for easy sign-ups. On mobile, it renders cleanly, prompting users to select interests before joining your list. This not only complies with privacy regs but also builds trust—subscribers feel in control, and your open rates soar. As Flodesk’s deliverability remains strong (emails get seen 17% more than average), this feature keeps your list healthy and engaged.

2. Effortless Branding: Make Emails That Feel Like You

What sets Flodesk apart? It’s stunning, intuitive design tools that let your brand shine without coding headaches. In a sea of bland newsletters, beautiful emails foster connection—think Amy Porterfield’s shift to more personal, visually appealing formats after years of simple podcast sends. Does aesthetics hurt deliverability? Not at all, per user experiences and platform stats.

Access branding via Account > Branding. Upload unlimited custom colors, fonts, and logos, then pull them seamlessly into the drag-and-drop editor. Add personal touches like smiling headshots looking directly at the camera to humanize your messages. Becca emphasizes using these for cohesive, personality-driven emails that convert.

Flodesk’s templates are minimalist yet flexible, with playful elements like curved image shapes and precise spacing. No limits on colors or fonts mean your emails mirror your website perfectly. For visual creators, this is liberating—emails become an extension of your brand story, encouraging clicks and loyalty.

3. Save to Favorites: Reuse Winning Templates for Efficiency

As a busy entrepreneur clocking 15-20 hours a week, working smarter is essential. Flodesk’s “Save to Favorites” feature turns one-off successes into reusable assets, saving hours on repetitive tasks.

After crafting an email you love (even if it’s not flashy), hit “Save to Favorites” and add a description like “High-Converting Welcome Email.” When building a new campaign or workflow, go to Create New Email > My Favorites, and import it instantly. Duplicating existing emails works similarly, but favorites keep your best performers organized.

Becca uses this for formats that have proven to convert, like nurture sequences or promotional blasts. It’s ideal for workflows—edit your welcome series on the fly without starting from scratch. This feature embodies Flodesk’s ethos: simple tools for solopreneurs, helping you focus on strategy over setup.

If you’re still relying on a basic Linktree-style bio, it’s time to upgrade. Flodesk’s link pages offer a branded alternative that’s mobile-optimized and integrated with your email ecosystem—far superior for driving traffic and sign-ups.

Create one directly in Flodesk: Design a custom page featuring your latest blog, courses, or email opt-in. Embed forms, add your logo, and share the link via Instagram or your site. As a website designer, Becca prefers hosting these on your domain for SEO benefits, but Flodesk’s version is a quick win for beginners—beautiful, with no extra plugins needed.

Options include direct Instagram links or full pages that tell your story. Update dynamically to highlight fresh content, turning casual browsers into subscribers. This feature funnels traffic straight to your list, bypassing social silos and owning your audience.

Want to personalize without overwhelming? Link Actions let you tag subscribers or enroll them in automations based on a simple click—no forms required. It’s subtle, powerful, and respects user preferences.

In your email editor, highlight a link (e.g., “Not interested in web design? Click here”) and set an action: Add a tag like “No Courses” or trigger an exit from a promo sequence. Becca uses this at the top or bottom of sales emails—if someone opts out of a niche, they’re quietly removed from future blasts, preventing annoyance.

This was a user-requested feature, showcasing Flodesk’s responsive, female-founded team. Compared to legacy platforms like Mailchimp, Flodesk evolves quickly—adding innovations like this without bloat. Tutorials abound for setup, making it accessible even for non-techies.

Why Flodesk in 2025? A Worthy Investment

Flodesk’s flat-rate pricing (unlimited subscribers and emails for a low monthly fee) makes it scalable and affordable—no penalties for growth. While changes loom for new users (audience-based pricing starting late 2024), existing plans remain a steal. Integrate with Shopify, Zapier, or WordPress for seamless workflows, and enjoy robust analytics to track what works.

Becca’s verdict? It’s her best business decision, ditching the “Instagram rat race” for reliable, burnout-free marketing. With features like these, Flodesk isn’t just an email tool—it’s a creative partner. Ready to dive in? Grab that 50% off trial and start building your list today. Your audience will thank you.